Happy Friday all – hope you’re having a lovely to start to the Easter weekend!
Today I’m delighted to bring you the second in the “So you want to study” series! This post comes from the lovely Sophie from Books and Beauty, who is here to give us a bit of insight into what it’s like to study PR!
Take it away Sophie!
If you have always dreamed of working in the media, like myself, then a degree in Public Relations could be for you.
Since before I picked my GCSE’s subjects, I always knew I wanted to work in the media. When I say media, I mean magazines, newspapers and anything remotely related to that sector. Many people view ‘the media’ as the monthly glossy women’s magazines or daily national and regional newspapers. However the media is much more than that.
I always thought I wanted to study Journalism. I had the hazy view and false representation that journalism was interviewing celebrities and attending star studded events, possibly even becoming a news presenter. I even lined up work experience at my local newspaper to give me experience before I started university because I was so determined to become a journalist. When I went to university to study it, I decided it wasn’t for me and researched other areas of the media where I could still express my creativity through writing and discovered Public Relations.
Choosing to study Public Relations was the best decision I ever made. I had no clue what it was about or what was required to become the best PR practitioner. University helped me with that and my time there and studying PR is something I consider as the best time of my life.
In a nutshell, Public Relations is engaging with the public through the many aspects of media; social, print, online, broadcast. You are the person responsible for getting a company or organisations voice and message across to hundreds and thousands of people, and when you do it right and see your work in publications, there is no better feeling.
Expectation vs Reality:
When first studying PR, many of my course mates, myself included, thought PR was like Absolutely Fabulous and everything related to Max Clifford. If you have that image of what PR is like, get rid of it! Not to dampen spirits, but Public Relations is much more than that. It’s about communication, engagement, listening, speaking.
I thought my course would be filled with girls who dreamed of working with celebrities and high profile clients. Not to say this won’t happen, because it could! But you won’t start off doing that straight away. Despite my course being 90% girls, there were also plenty of males who knew what sector of PR they wanted to work in and were ready to face the challenges and assignments thrown at us.
Public Relations assessment at university is 95% writing based. Assignments are the main type of assessment but you are also required to do presentations on topics related to PR. In your final year you are also required to complete a Dissertation on a topic of your choice, or an Applied Project where you undertake work experience at a company.
This is the fun part! Each semester you study three modules based around PR. These may include:
– The History of PR – PR Practices – Events Management – Professional Writing – Corporate PR
– Community PR – Celebrity PR – Issues and Crisis Management – PR Theory – Contemporary Issues in PR
Those are just a selection of some of the modules you can expect to study when doing a Public Relations degree. Don’t let the titles of some of them put you off, though! Public Relations is an age old industry dating back to the 1900’s and despite only being recognised as an academic course around 30 years ago, the industry is continually developing and fast becoming a preferred course for those wanting to work in the media.
I hope this gave you some insight into what it is like to study PR! I now work at a PR agency as a Junior Account Executive and absolutely love my job. If you would like to know any other information on Public Relations or university experiences, please contact me! I would be more than happy to help!
Thanks so much to Sophie for a great post! You can find her blogging at www.booksandbeauty.co.uk , follow her on Twitter at @SBookBeautyBlog or Instagram at sopheleanor, or drop her an email at firstname.lastname@example.org :)
Have a lovely holiday weekend everyone, and I’ll see you on Monday for a new video!